Compare the title limit, required product facts, main and additional image expectations, recurring listing mistakes, and A+ Content focus for the category you sell in.
Verify before publishing: Amazon policy and product regulations can change. Check current Seller Central guidance, the exact product subtype, your marketplace, and any applicable labeling or safety rule.
75 characters including spaces (enforced July 27, 2026 for non-media)
Common mistakes
Disease or drug claims in title/bullets/description; missing or incorrect FDA disclaimer; no Supplement Facts panel; unsubstantiated 'boosts immunity' or similar claims without proper wording; keyword stuffing with medical terms.
75 characters including spaces (enforced July 27, 2026 for non-media)
Common mistakes
Missing or inaccurate size chart; wrong fabric percentages; model hair or pose obscuring product; inconsistent color/size variation attributes; no care instructions; using lifestyle images as main image.
75 characters including spaces (enforced July 27, 2026 for non-media)
Common mistakes
Missing or inaccurate dimensions/weight; no material or care details; misleading scale in images; incomplete assembly or usage information; keyword-stuffed titles without specs.
75 characters including spaces (enforced July 27, 2026 for non-media)
Common mistakes
Missing or incomplete ingredient lists; disease or medical claims (e.g., 'treats acne'); misleading 'all natural' or 'organic' claims without certification; poor swatch or label images.
75 characters including spaces (enforced July 27, 2026 for non-media)
Common mistakes
Incorrect or mismatched age grading; missing CPC or test documentation; absent choking hazard warnings; using adult collectible images for children's toys; no tracking label info.
Exempt from 75-character limit (media category); use accurate bibliographic title format
Common mistakes
Wrong ISBN or edition mismatch; incomplete metadata (author, publisher); using stock or incorrect cover images; title stuffing with keywords instead of proper bibliographic data.
75 characters including spaces (enforced July 27, 2026 for non-media)
Common mistakes
Missing expiration on pet food; unsubstantiated health claims on supplements; inaccurate sizing for collars/harnesses; no safety warnings on chew toys or equipment.
75 characters including spaces (enforced July 27, 2026 for non-media)
Common mistakes
Misrepresenting metal purity or gem type; vague 'gold plated' vs. solid claims; no size/weight details; using stock photos that don't match actual item.
75 characters including spaces (enforced July 27, 2026 for non-media)
Common mistakes
Missing or inaccurate size chart; wrong material descriptions; inconsistent sizing across colors; using full-pair lifestyle as main image; poor sole or insole photos.
A compliant-looking template is not category compliance
A grocery listing needs different evidence and labeling than a toy, automotive part, book, or supplement. Work from the exact product and category: confirm identifiers, claims, warnings, dimensions, ingredients, compatibility, age grading, expiration data, and certifications wherever they apply.
Amazon category guide FAQ
What does each Amazon category listing guide cover?
Each guide includes the supplied title-limit snapshot, category-specific listing rules, image requirements, common mistakes, and a focused A+ Content note.
Are Amazon listing rules identical in every category?
No. The supplied records show meaningful differences in required product details, certifications, claims, warnings, identifiers, fitment, expiration data, age grading, and image conventions.
Should sellers verify these rules in Seller Central?
Yes. This is an informational snapshot, not a substitute for current Amazon policy or applicable regulation. Requirements can change and may vary by marketplace, product subtype, and seller program.