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20 PRODUCT CATEGORIES · TITLE, IMAGES, CLAIMS & A+ CONTENT

Amazon listing rules by product category

Compare the title limit, required product facts, main and additional image expectations, recurring listing mistakes, and A+ Content focus for the category you sell in.

Verify before publishing: Amazon policy and product regulations can change. Check current Seller Central guidance, the exact product subtype, your marketplace, and any applicable labeling or safety rule.

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  • AMAZON CATEGORY

    Health & Household / Supplements

    Title limit

    75 characters including spaces (enforced July 27, 2026 for non-media)

    Common mistakes

    Disease or drug claims in title/bullets/description; missing or incorrect FDA disclaimer; no Supplement Facts panel; unsubstantiated 'boosts immunity' or similar claims without proper wording; keyword stuffing with medical terms.

    Read the full category guide →
  • AMAZON CATEGORY

    Clothing, Shoes & Jewelry / Apparel

    Title limit

    75 characters including spaces (enforced July 27, 2026 for non-media)

    Common mistakes

    Missing or inaccurate size chart; wrong fabric percentages; model hair or pose obscuring product; inconsistent color/size variation attributes; no care instructions; using lifestyle images as main image.

    Read the full category guide →
  • AMAZON CATEGORY

    Electronics

    Title limit

    75 characters including spaces (enforced July 27, 2026 for non-media)

    Common mistakes

    Missing or vague key specs (model #, wattage, compatibility); incorrect fitment claims; no safety certifications listed; poor battery handling compliance; title keyword stuffing instead of real specs.

    Read the full category guide →
  • AMAZON CATEGORY

    Home & Kitchen

    Title limit

    75 characters including spaces (enforced July 27, 2026 for non-media)

    Common mistakes

    Missing or inaccurate dimensions/weight; no material or care details; misleading scale in images; incomplete assembly or usage information; keyword-stuffed titles without specs.

    Read the full category guide →
  • AMAZON CATEGORY

    Beauty & Personal Care

    Title limit

    75 characters including spaces (enforced July 27, 2026 for non-media)

    Common mistakes

    Missing or incomplete ingredient lists; disease or medical claims (e.g., 'treats acne'); misleading 'all natural' or 'organic' claims without certification; poor swatch or label images.

    Read the full category guide →
  • AMAZON CATEGORY

    Toys & Games

    Title limit

    75 characters including spaces (enforced July 27, 2026 for non-media)

    Common mistakes

    Incorrect or mismatched age grading; missing CPC or test documentation; absent choking hazard warnings; using adult collectible images for children's toys; no tracking label info.

    Read the full category guide →
  • AMAZON CATEGORY

    Grocery & Gourmet Food

    Title limit

    75 characters including spaces (enforced July 27, 2026 for non-media)

    Common mistakes

    Missing or unreadable expiration dates; incomplete allergens or nutrition information; no label close-ups; shipping short-shelf-life product; non-English labeling.

    Read the full category guide →
  • AMAZON CATEGORY

    Books

    Title limit

    Exempt from 75-character limit (media category); use accurate bibliographic title format

    Common mistakes

    Wrong ISBN or edition mismatch; incomplete metadata (author, publisher); using stock or incorrect cover images; title stuffing with keywords instead of proper bibliographic data.

    Read the full category guide →
  • AMAZON CATEGORY

    Pet Supplies

    Title limit

    75 characters including spaces (enforced July 27, 2026 for non-media)

    Common mistakes

    Missing expiration on pet food; unsubstantiated health claims on supplements; inaccurate sizing for collars/harnesses; no safety warnings on chew toys or equipment.

    Read the full category guide →
  • AMAZON CATEGORY

    Sports & Outdoors

    Title limit

    75 characters including spaces (enforced July 27, 2026 for non-media)

    Common mistakes

    Missing safety certifications or warnings; inaccurate sizing or fit data; vague performance claims; no material or weight specs.

    Read the full category guide →
  • AMAZON CATEGORY

    Baby Products

    Title limit

    75 characters including spaces (enforced July 27, 2026 for non-media)

    Common mistakes

    Missing CPC or required testing; incorrect age recommendations; absent choking/suffocation warnings; non-compliant materials or tracking labels.

    Read the full category guide →
  • AMAZON CATEGORY

    Automotive

    Title limit

    75 characters including spaces (enforced July 27, 2026 for non-media)

    Common mistakes

    Missing or inaccurate fitment data; incorrect compatibility claims; no safety standard compliance documentation for regulated parts; vague specs.

    Read the full category guide →
  • AMAZON CATEGORY

    Tools & Home Improvement

    Title limit

    75 characters including spaces (enforced July 27, 2026 for non-media)

    Common mistakes

    Missing model numbers or key specs; incorrect voltage/compatibility; no safety certifications; overstating capabilities or durability.

    Read the full category guide →
  • AMAZON CATEGORY

    Jewelry

    Title limit

    75 characters including spaces (enforced July 27, 2026 for non-media)

    Common mistakes

    Misrepresenting metal purity or gem type; vague 'gold plated' vs. solid claims; no size/weight details; using stock photos that don't match actual item.

    Read the full category guide →
  • AMAZON CATEGORY

    Clothing, Shoes & Jewelry / Shoes

    Title limit

    75 characters including spaces (enforced July 27, 2026 for non-media)

    Common mistakes

    Missing or inaccurate size chart; wrong material descriptions; inconsistent sizing across colors; using full-pair lifestyle as main image; poor sole or insole photos.

    Read the full category guide →
  • AMAZON CATEGORY

    Furniture

    Title limit

    75 characters including spaces (enforced July 27, 2026 for non-media)

    Common mistakes

    Missing or wrong dimensions/weight capacity; no assembly or material details; misleading scale in photos; incomplete care instructions.

    Read the full category guide →
  • AMAZON CATEGORY

    Office Products

    Title limit

    75 characters including spaces (enforced July 27, 2026 for non-media)

    Common mistakes

    Vague page yield or compatibility; missing dimensions or counts; poor packaging or contents images; keyword stuffing without real specs.

    Read the full category guide →
  • AMAZON CATEGORY

    Video Games

    Title limit

    Exempt from 75-character limit (media category); use clear title with platform and edition

    Common mistakes

    Wrong platform or edition; region mismatches; using generic or incorrect cover art; missing rating or format clarity.

    Read the full category guide →
  • AMAZON CATEGORY

    Home & Kitchen / Kitchen & Dining

    Title limit

    75 characters including spaces (enforced July 27, 2026 for non-media)

    Common mistakes

    Missing capacity or material specs; incorrect 'dishwasher safe' or oven-safe claims; no care instructions; poor interior shots or scale.

    Read the full category guide →
  • AMAZON CATEGORY

    Health & Personal Care

    Title limit

    75 characters including spaces (enforced July 27, 2026 for non-media)

    Common mistakes

    Unapproved disease claims; missing or incomplete Drug Facts panel; incorrect warnings or directions; poor label visibility in images.

    Read the full category guide →

A compliant-looking template is not category compliance

A grocery listing needs different evidence and labeling than a toy, automotive part, book, or supplement. Work from the exact product and category: confirm identifiers, claims, warnings, dimensions, ingredients, compatibility, age grading, expiration data, and certifications wherever they apply.

Amazon category guide FAQ

What does each Amazon category listing guide cover?
Each guide includes the supplied title-limit snapshot, category-specific listing rules, image requirements, common mistakes, and a focused A+ Content note.
Are Amazon listing rules identical in every category?
No. The supplied records show meaningful differences in required product details, certifications, claims, warnings, identifiers, fitment, expiration data, age grading, and image conventions.
Should sellers verify these rules in Seller Central?
Yes. This is an informational snapshot, not a substitute for current Amazon policy or applicable regulation. Requirements can change and may vary by marketplace, product subtype, and seller program.
Amazon Listing Rules by Product Category